The 2-Minute Rule for Johnnie Walker Blue Label Ultra
The 2-Minute Rule for Johnnie Walker Blue Label Ultra
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The Ultra bottle is the result of a 5-yr quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging possible though retaining the posh aura with the franchise and its Distinctive combination of whiskies, which consist of ultra-scarce Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
Real price savings will be task and merchandise dependent, but usually, unbiased scientific studies display that, all else equal, for every gramme of glass lessened Meaning in excess of fifty percent a gramme much less carbon emissions in manufacturing.
Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the tip in the spear for glass—especially for firms wishing to offer in Europe.
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This new, light-weight bottle is really a factor of exquisite elegance; but much more importantly, it demonstrates what is feasible In terms of lightweighting glass. We'll continue on making use of these learnings across our assortment, using a lot more progressive strides as we look to the way forward for Scotch.”
The end result can be an industry-1st that, in addition to achieving exquisite beauty, showcases what luxurious, lighter-pounds, reduced-carbon bottles of the long run could seem like. As Section of the Diageo Spirit of Progress motion system, Johnnie Walker aims to reduce the weight of glass Employed in its packaging; an ambition that's johnnie walker blue label ultra directed at minimizing the amount of carbon emissions linked to packaging.three While the technological innovation isn't nevertheless available to start bottles of the body weight at scale, permanently, the awareness Johnnie Walker has garnered is now getting placed on lightweighting initiatives across the Diageo portfolio.
. The previously claimed ‘lightest bodyweight Scotch whisky bottle’ was launched by a British isles retailer and weighed close to 298 grams.
With fewer than 888 bottles unveiled globally, Just about every bottle is individually numbered and introduced in a luxury collector’s situation.
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5 years back, Johnnie Walker set out with a selected ambition; to move the spirits field ahead. Acquiring noticed that numerous luxurious categories had been heading in a fresh course – ‘delicate’, as opposed to ‘heavy’ – the brand sought to experiment with considered one of its most luxurious whiskies. Aiming to drive the boundaries of lightweighting glass, all inside the identify of progress.
With less than 888 bottles introduced globally, Every single bottle is separately numbered and offered in a very luxurious collector’s case.
We uncovered the lightest, strongest glass bottle you can make without having compromising toughness is actually a teardrop condition.
The reveal of Johnnie Walker Blue Label Ultra indicators the brand’s dedication to innovation, with hopes that the bottom-breaking layout could inspire the greater luxurious, light-weight, and reduced-carbon whisky bottles of tomorrow.
Certainly—this collectible version could be purchased online and shipped securely to the doorway with signature confirmation.
Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, 1st produced in distilleries which have because shut.
In addition to this, for The very first time in Diageo’s heritage, a license to our patent for light-weight-body weight glass beverage containers are going to be provided on the royalty-absolutely free basis to all as a way to encourage progress in the wider marketplace.